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I. Definition of AIR's contract
II. Logistics
III. The commercial aspect
IV. Marketing


A.I.R. normally operates on a full-concession basis, the terms being defined below.
Its active role is based around three major aspects : logistics, the sales personel and marketing. Its active role is based around three major aspects : logistics, the sales personnel and marketing.


I- Definition of A.I.R.'s contract

The full-concession operation is the most transparent and advantageous for an airline company. Each month A.I.R. is committed to pay to the company a percentage of the turnover called concession fee.
This corresponds to a net revenue for the company since A.I.R. assumes all the direct costs and charges.


A.I.R. is responsible for :

Within the framework of its contract A.I.R. provides :

  • the products selection;
  • the purchasing and stock-holding of duty-free goods;
  • the preparation of in-flight sales barsets, according to standards dependent upon the type of aircraft, networks and seasons;
  • the delivery of these barsets to the aircraft handling companies;
  • the management of all customs formalities;
  • the installation and maintenance of in-flight sales computers for airline personnel;
  • the design of sales procedures and making available for airline personnel all the necessary documentation and consumables (seals, cash envelopes, etc™™);
  • the training and leading of the sales staff
  • the design and realisation of sales brochures and other sales promotional material (video adverts, advertising, leaflets, promotional vouchers or bags);
  • the complete management of after-sales service to customers of the airlines.


The company is responsible for :

  • providing sales trolleys for the duration of the contract (these to be maintained by A.I.R.);
  • a training session for the crew during 3 hours in groups of 6.
  • regular transmission of flight schedules and plans for sales-related equipment
    for aircraft;
  • the nomination of a member of staff responsible for interfacing between the company and our organisation;
  • distribution of an in-flight sales catalogue to its passengers (placed, for example,
    in the backseats of the aircrafts).

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